Tenzing
I fell so head over heels for Tenzing that they made me a brand ambassador. It’s the natural energy drink named after Tenzing Norgay, one of the first two people to stand on the summit of Everest.
テンジン
tenjin
“Tenzing”
Tenjin is also the Japanese god of learning, which feels right for a student ambassador.

Good energy, carried up the mountain.
One can turned into a full-blown love affair (my fridge has never been happier). Now my job is to get students to swap the bad energy for the good stuff, on campus and out in the wild.

The ascent
5,364 m
Camp I · 6,065 m · Campus Crew patch
Campus crew
Bringing Tenzing to Queen Mary’s campus, one fridge at a time.
Camp II · 6,400 m · Sampling patch
Sampling
Handing out cans at freshers’ fairs, society socials and the library at 2am, when good energy is needed most.
Camp III · 7,162 m · Content patch
Content
Posts and stories for Tenzing’s student channels, mostly filmed outdoors.
Camp IV · 7,950 m · Trail Blazer patch
Good energy
Making the case for natural energy over the bad stuff, on runs, rides and long days out.
Life’s too good for bad energy
Summit · 8,849 m
On the ground
Stock arrives, fridges get full, and the billboards go up.



Tenzing brand and campaign imagery: Studio Nari



